You Can Never Be Too Specialized

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Specialized_FI

Creativity Pick of the Day and Kelly Award Finalist.
 
Specialized – Some call it bicycle adverting, we called it Art for Commerce at Good Silverstein & Partners in San Francisco. I pulled some of our best pieces in the campaign to share. Shot by the multi-talented and award winning photographer Dan Escobar.
 
 
 
Specialized Body Geometry
 
 
Specialized Body Geometry
 
 
Specialized Body Geometry

Body Geometry – Print campaign featuring designs for women, Ergo road, and FSR suspensions.

 
 
Armadillo MTN_PgA
Armadillo RD_PgA

Armadillo Tires – Print campaign featuring Armadillo puncture resistant mountain and road tires.

 
 
Shifty Optics Stickers

Shifty Optics – Interactive print. Instantly make anyone in the magazine look better.

 
 
Animation

Arc Optics – Interactive print. Actual weight: The four pages in your left hand. **Kelly award finalist.

 
 
It can't be stopped

Roubaix Tire – Print. It can’t be stopped

 
 
Body Geometry STEP1
Body Geometry STEP2
Body Geometry STEP3

Body Geometry – Interactive print.

 
 
Bicycle Insert 1
Bicycle Insert 4

Enduro bicycles – Scratch off inserts.

 
 
Deviant Helmets
Deviant Helmets 3

Deviant Helmets – Designed to hit the ground inserts.

 
 

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