NewCo Hemophilia – For people living with Hemophilia (a blood disorder), having the courage to live a normal life is the ultimate goal. NewCo’s (name protected) new treatment gives people the ability to get out and there and be their best self. Get rid of CAN’T and live in CAN. For the launch, we celebrated their achievements.
Teaser Campaign – Print
Teaser Campaign – Social video posts
Launch Campaign – Print and posters